Protocol free
Premium Index paid
Bundled suite
AMB Amplify = separate SKU
IMP Suite — attention for the free protocol, money for the hosted layer
Not +$10 per module. Free surfaces grow IMP. Paid power unlocks inside Premium Index $49 / $199. AMB gets its own product because distribution is a different job than discovery.
Pricing structure (this is the decision)
$0
IMP + public surfaces
Spec, self-host matcher, self-attest badge, public Radar heat, verify CLI, Intention Drop board (rate-limited), AgentRank methodology.
Spec, self-host matcher, self-attest badge, public Radar heat, verify CLI, Intention Drop board (rate-limited), AgentRank methodology.
$49
Starter Hosted = Premium Index + Suite Core
100k matches · verified Badge · Radar alerts · receipt issue API · Drop boost credits · AgentRank track. One checkout.
100k matches · verified Badge · Radar alerts · receipt issue API · Drop boost credits · AgentRank track. One checkout.
$199
Pro Provider = scale + Suite Pro
1M matches · priority rank · full Radar graph · receipt explorer + disputes · Drop priority routing · AgentRank API export · stronger AMB baseline.
1M matches · priority rank · full Radar graph · receipt explorer + disputes · Drop priority routing · AgentRank API export · stronger AMB baseline.
$79
AMB Amplify (separate SKU)
Beacon fan-out, multi-host propagation, traffic analytics, priority crawl hints. Stacks on free/OSS or Index. Not a $10 add-on nickle-and-dime.
Beacon fan-out, multi-host propagation, traffic analytics, priority crawl hints. Stacks on free/OSS or Index. Not a $10 add-on nickle-and-dime.
+$29
Optional Seat / Extra property
Only upsell: extra verified domain or extra Radar workspace. Not sold as five separate $10 toys.
Only upsell: extra verified domain or extra Radar workspace. Not sold as five separate $10 toys.
Buy the money path
Full sales guide (name · function · why buy)
$49 / mo Starter
Suite Core unlocked with Premium Index.
Why not +$10 each?
- Death by SKU confuses buyers
- Support cost > margin on $10 modules
- Attention products must stay free-to-try
- Money should feel like one obvious upgrade
Why AMB is different
Index = get chosen. AMB = get announced everywhere agents already look. Different buyer job → separate SKU (or included stronger on Pro).
AMB Amplify →Modules
6 · AMB Amplify
Different product. Beacon distribution + analytics. $79/mo or Pro-included strength.
Open AMB AmplifyFree vs paid matrix
| Surface | Free (IMP attention) | Starter $49 | Pro $199 | AMB Amplify $79 |
|---|---|---|---|---|
| IMP protocol | Full OSS | + | + | + |
| Agent-Ready Badge | Self-attest | Hosted verify | Multi-property | — |
| Agent Radar | Public heat | Alerts + basic named | Full graph/export | — |
| Match Receipts | Verify CLI | Issue API | Explorer + disputes | — |
| Intention Drops | Post (limited) | Boost credits | Priority routing | — |
| AgentRank Live | Public board | Track + tips | API + history | — |
| Premium Index matches | Self-host only | 100k | 1M + priority | — |
| AMB distribution | Basic emit | Standard | Strong | Amplify fan-out |
Canonical checkout remains pricing.html · product premium-index · tiers premium_starter / premium_pro. AMB Amplify uses mailto/order until Stripe price ID is wired — still a priced SKU, not free.